Traditional distribution caters to mass-market products and neglects the needs and preferences of local producers and purchasers. The long, complex, and expensive journey to the shelf squeezes out these producers and purchasers while consolidating power for larger corporate institutions.
Increasing Demand for Local Food
Modern consumers have demonstrated an increased demand for local foods, showing increased support for a environmentally-friendly and transparent food ecosystem. In doing so, they are challenging the consolidation of the food industry and are looking for local brands to support producers and purchasers that are conscious of safety and sustainability.
Removing Sourcing Roadblocks
In order to make local sales, producers must attend multiple farmers markets, market their own products, and self-distribute to purchasers. Purchasers must search for these producers, work to build connections with them, then order from multiple accounts and juggle multiple invoices, deliveries, and payments. Small farms struggle to manually market & distribute their products while purchasers lose time and efficiency when trying to source local food. As demand for local food continues to increase, producers and purchasers are left reliant on a time-consuming way of doing business.
Modernizing Food Sales
Our network, software, and logistic system connect local suppliers with local purchasers to make direct-to-retail possible and profitable for both parties. Utilizing advanced B2B software as part of a local, transparent, and end-to-end distribution model will help align regional supply and demand, reducing food waste and food miles while increasing shelf life.